15 December, 2025
The Alchimie Culturali 2023-24 project, promoted by Confindustria Veneto in collaboration with the Bevilacqua La Masa Foundation (an institution that has always focused on the training and promotion of artists residing or based in Veneto) and the Fondazione Musei Civici, opens on October 26 at Palazzetto Tito with an exhibition featuring the projects that saw a group of young artists collaborate with important local companies over the past year.
Luisa Eugeni and Paolo Pretolani are the artists who collaborated with Orsoni Venezia 1888, developing two independent projects with original perspectives, starting from the analysis and dialogue with the Orsoni team.
The initiative aims to raise awareness of business sustainability through the language of contemporary art and promote the intangible value of culture.
The project aims to create synergies to develop an original interaction between art and business, an ‘alchemical’ process that, by blending business know-how with the creativity of young people, releases new molecules capable of enhancing manufacturing companies with the creative innovation typical of contemporary artistic expression. It is an ‘exchange’ of experiences and skills aimed at mutual cross-pollination, not only of knowledge but also of emotions.
Alchimie Culturali saw eight artists, with whom the Fondazione Bevilacqua La Masa has worked in the past, working closely with six companies from the regional territory selected by Confindustria Veneto on a specific theme: sustainability.
INFORMATION
Relazioni Alchemiche. Arte e impresa viaggiano insieme
Concept by Confindustria Veneto e Fondazione Bevilacqua La Masa
Curator: Stefano Coletto
Open from October 26th to November 24th, 2024
Tuesday– Sunday, from 10.30AM to 5.30PM
Free entry
www.bevilacqualamasa.it
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